{"id":137963,"date":"2018-10-31T16:43:02","date_gmt":"2018-10-31T23:43:02","guid":{"rendered":"https:\/\/sprudge.com\/?page_id=137963"},"modified":"2023-12-20T11:10:36","modified_gmt":"2023-12-20T19:10:36","slug":"newrules","status":"publish","type":"page","link":"https:\/\/sprudge.com\/newrules","title":{"rendered":"The New Rules of Coffee"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-137022\" src=\"https:\/\/sprudge.com\/wp-content\/uploads\/2018\/09\/new-rules-of-coffee-1170x750.jpg\" alt=\"\" width=\"1170\" height=\"750\" srcset=\"https:\/\/sprudge.com\/wp-content\/uploads\/2018\/09\/new-rules-of-coffee.jpg 1170w, https:\/\/sprudge.com\/wp-content\/uploads\/2018\/09\/new-rules-of-coffee-770x494.jpg 770w, https:\/\/sprudge.com\/wp-content\/uploads\/2018\/09\/new-rules-of-coffee-768x492.jpg 768w, https:\/\/sprudge.com\/wp-content\/uploads\/2018\/09\/new-rules-of-coffee-830x532.jpg 830w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/p>\n<p><em>The New Rules of Coffee\u00a0<\/em>from Sprudge founders Jordan Michelman and Zachary Carlsen is <a href=\"https:\/\/amzn.to\/2Y920IO\">now available on Amazon<\/a> (shipping worldwide) and wherever books are sold.<\/p>\n<p><em>The New Rules of Coffee, A Modern Guide For Everyone<\/em><em> is an illustrated guide to the essential rules for enjoying coffee both at home and in cafes, including tips on storing and serving coffee, coffee growing, roasting and brewing, plus facts, lore, and popular culture from around the globe.<\/em><\/p>\n<p>This introduction to all things coffee written by the founders and editors of Sprudge, the premier website for coffee content, features a series of digestible rules accompanied by whimsical illustrations. Divided into three sections (At Home, At the Cafe, and Around the World), The New Rules of Coffee covers the basics of brewing and storage, cafe etiquette and tips for enjoying your visit, as well as essential information about coffee production (What is washed coffee?), coffee myths (Darker is not stronger!), and broadcasts from a new international coffee culture.<\/p>\n<p>JORDAN MICHELMAN and ZACHARY CARLSEN are the co-founders of Sprudge.com, the world\u2019s most popular coffee publication, and publishers of the Sprudge Media Network, an international network of websites covering coffee (and as of 2017, wine) around the world. Michelman and Carlsen publish work from more than 100 contributors each year and manage staff writers and editors in countries around the world.<\/p>\n<h2>Book Tour<\/h2>\n<p>Jordan Michelman and Zachary Carlsen will be signing copies of\u00a0<em>New Rules\u00a0<\/em>in bookstores and cafes around the world this season. For a complete list of locations and dates, visit <a href=\"https:\/\/sprudge.com\/booktour\">https:\/\/sprudge.com\/booktour<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-131044\" src=\"https:\/\/sprudge.com\/wp-content\/uploads\/2018\/03\/sprudge_book_ten_speed_press.jpg\" alt=\"\" width=\"570\" height=\"617\" srcset=\"https:\/\/sprudge.com\/wp-content\/uploads\/2018\/03\/sprudge_book_ten_speed_press.jpg 570w, https:\/\/sprudge.com\/wp-content\/uploads\/2018\/03\/sprudge_book_ten_speed_press-474x513.jpg 474w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<h2>Wholesale<\/h2>\n<p>If you&#8217;re a cafe or bookseller and wish to carry\u00a0<em>New Rules of Coffee\u00a0<\/em>you can now order the book through Penguin Random House. E-mail\u00a0<a href=\"mailto:specialmarkets@prh.com\">specialmarkets@prh.com<\/a> and include the ISBN Number\u00a0978-0399581625.<\/p>\n<h2>Stockists<\/h2>\n<p>An Unlikely Story (Plainville, MA)<\/p>\n<p>Avid Bookshop (Athens, GA)<\/p>\n<p>Baker &amp; Taylor (national distributor)<\/p>\n<p>Barnes &amp; Noble (national distributor)<\/p>\n<p>Belmont Books (Belmont, MA)<\/p>\n<p>Book Passage (Multiple Bay Area locations)<\/p>\n<p>Book Shop Santa Cruz (Santa Cruz, Ca)<\/p>\n<p>Brookline Booksmith (Brookline, MA)<\/p>\n<p>Brown University (Providence, Rhode Island)<\/p>\n<p>Buck&#8217;s Books (national distributor)<\/p>\n<p>Chicago Comics (Chicago, IL)<\/p>\n<p>Curious Iguana (Frederick, MD)<\/p>\n<p>East Bay Booksellers (Oakland, CA)<\/p>\n<p>King&#8217;s Books (Tacoma, WA)<\/p>\n<p>The Book Larder (Seattle, WA)<\/p>\n<p>Literatti (Ann Arbor, MI)<\/p>\n<p>Magic City Books (Tulsa, OK)<\/p>\n<p>Mercenary General Store (Santa Monica, CA)<\/p>\n<p>Now Serving (Los Angeles, CA)<\/p>\n<p>Omnivore Books (San Francisco, CA)<\/p>\n<p>Paper Store Inc. (national distributor)<\/p>\n<p>Papyrus (national distributor)<\/p>\n<p>Politics &amp; Prose (Washington, D.C.)<\/p>\n<p>Powell&#8217;s (Portland, OR)<\/p>\n<p>Solid State Books (Washington, D.C.)<\/p>\n<p>Stock Providence (Providence, RI)<\/p>\n<p>Tender Loving Empire (Portland, OR)<\/p>\n<p>Third Place Books (Seattle, WA)<\/p>\n<p>University Bookstore (Seattle, WA)<\/p>\n<p>&nbsp;<\/p>\n<p>We also are thrilled to have our book stocked in these fine coffee bars across the United States. This is a partial and ever-growing list\u2014if you don&#8217;t see your cafe, <a href=\"mailto:books@sprudge.com\">get in touch!<\/a><\/p>\n<p>Stumptown Coffee Roasters (PDX, NYC, LA, Seattle)<\/p>\n<p>All Day (Miami)<\/p>\n<p>Joe Coffee (NYC)<\/p>\n<p>Olympia Coffee Roasting Company<\/p>\n<p>Indaba Coffee (Spokane, WA)<\/p>\n<p>Elixr Coffee (Philadelphia, PA)<\/p>\n<p>Narrative Coffee (Everett, WA)<\/p>\n<p>Saint Frank (San Francisco, CA)<\/p>\n<p>Mill City Coffee Roasters (Minneapolis, MN)<\/p>\n<p>Gimme! Coffee (New York State)<\/p>\n<p>Case Coffee (Ashland, OR)<\/p>\n<p>Reanimator Coffee (Philadelphia, PA)<\/p>\n<p>Snowy Owl Coffee Roasters (Brewster, MA)<\/p>\n<p>We&#8217;ve been overwhelmed by support and love for The New Rules all across America on <a href=\"https:\/\/sprudge.com\/booktour\">our book tour<\/a>. If you&#8217;re interested in hosting us for an upcoming book tour stop,<a href=\"mailto:books@sprudge.com\"> kindly give a holler.\u00a0<\/a><\/p>\n<p>Are you selling our book? <a href=\"mailto:info@sprudge.com\">Reach out to us!\u00a0<\/a><\/p>\n<p>Want to sell our book in your quality cafe? <a href=\"mailto:books@sprudge.com\">Give us a shout!\u00a0<\/a><\/p>\n<!-- Either there are no banners, they are disabled or none qualified for this location! -->\n<div class=\"ackkadj-single ackkadj-589\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprudge.com\/wp-content\/uploads\/2017\/04\/margin.jpg\" height=\"15\" width=\"15\" alt=\"blank square\"><\/div>\n<div class=\"gckkadj gckkadj-69\"><div class=\"gckkadj-single ackkadj-1373\"><a onClick=\"gtag('event', 'click', {'advert_name': 'DONA Below Content S2 Now Serving Matcha'});\" href=\"https:\/\/drinkdona.com\/pages\/wholesale?utm_source=sprudge&utm_medium=cpc&utm_campaign=dishes\" rel=\"sponsored\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprudge.com\/wp-content\/uploads\/2023\/12\/dona-s2-now-serving-matcha-bc-jpg.webp\" width=\"770\" height=\"312\" alt=\"Cafe Imports banner advertising Resource trips\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"pixel\" style=\"width:0 !important; height:0 !important;\" width=\"0\" height=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" onload=\"gtag('event', 'impression', {'advert_name': 'DONA Below Content S2 Now Serving Matcha'});\" \/><\/div><\/div>\n<div class=\"ackkadj-single ackkadj-589\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprudge.com\/wp-content\/uploads\/2017\/04\/margin.jpg\" height=\"15\" width=\"15\" alt=\"blank square\"><\/div>\n<div class=\"gckkadj gckkadj-51\"><div class=\"gckkadj-single ackkadj-1357\"><a onClick=\"gtag('event', 'click', {'advert_name': 'Moccamaster Below Content 1 Carafe'});\" href=\"https:\/\/bit.ly\/3QmbVar\" target=\"_blank\" rel=\"sponsored\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprudge.com\/wp-content\/uploads\/2023\/11\/moccamaster-carafe-bc-sprudge.jpg\" height=\"312\" width=\"770\" alt=\"banner advertising moccamaster coffee carafe\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"pixel\" style=\"width:0 !important; height:0 !important;\" width=\"0\" height=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" onload=\"gtag('event', 'impression', {'advert_name': 'Moccamaster Below Content 1 Carafe'});\" \/><\/div><\/div>\n<div class=\"ackkadj-single ackkadj-589\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprudge.com\/wp-content\/uploads\/2017\/04\/margin.jpg\" height=\"15\" width=\"15\" alt=\"blank square\"><\/div>\n<div class=\"gckkadj gckkadj-38\"><div class=\"gckkadj-single ackkadj-2\"><a onClick=\"gtag('event', 'click', {'advert_name': 'Cafe Imports'});\" href=\"https:\/\/www.cafeimports.com\/north-america\/resource\" rel=\"sponsored\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprudge.com\/wp-content\/uploads\/2023\/08\/cafe_imports_resource_sprudge_august_2023.jpg\" width=\"770\" height=\"312\" alt=\"Cafe Imports banner advertising Resource trips\"><\/a><img loading=\"lazy\" decoding=\"async\" class=\"pixel\" style=\"width:0 !important; height:0 !important;\" width=\"0\" height=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" onload=\"gtag('event', 'impression', {'advert_name': 'Cafe Imports'});\" \/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The New Rules of Coffee\u00a0from Sprudge founders Jordan Michelman and Zachary Carlsen is now available on Amazon (shipping worldwide) and wherever books are sold. The New Rules of Coffee, A [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/pages\/137963"}],"collection":[{"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/comments?post=137963"}],"version-history":[{"count":1,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/pages\/137963\/revisions"}],"predecessor-version":[{"id":225476,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/pages\/137963\/revisions\/225476"}],"wp:attachment":[{"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/media?parent=137963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}