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World of Coffee Busan will take place at the Busan Exhibition &amp; Convention Center (BEXCO) May 1-4, 2024, and will feature the 2024 World Barista Championship. <strong>This inaugural World of Coffee in Asia will run in addition to the SCA&#8217;s annual World of Coffee trade shows in Dubai, scheduled for January 21 to 23, 2024, and Europe in June 2024.<\/strong><\/p>\n<p class=\"\">World of Coffee Busan 2024 marks the first World of Coffee trade show on the Asian continent and is a testament to the strong growth of the specialty coffee industry in this region. South Korea, in particular, has long been recognized as a destination for specialty coffee craft, technology, retail, research, and culture. 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